Independent advocacy. Strategic clarity. Calm transaction leadership.
Property decisions don’t just come down to timing, they require judgement. In a fast-moving market shaped by pressure and competing interests, that clarity can be difficult to find.
That’s why a more considered, strategic approach is gaining momentum across the East Coast, particularly in lifestyle markets like Byron Bay and the Northern Rivers, where emotional and financial decisions often intersect.
At the centre of this shift is the growing demand for independent buyer’s and vendor’s advocates and professionals who represent the client, not the transaction.
A Partnership Built on Experience
This philosophy underpins the collaboration between Byron Property Search and Master Advocates.
Mark and Michelle Errichiello, co-founders of Master Advocates, have recently expanded a business collaboration to Byron Bay after more than two decades working across Melbourne and Victoria. They now join forces with Michael Murray, founder of Byron Property Search, one of the region’s most established buyer’s agents. Bridging the gap between Melbourne, Victoria, Byron Bay – Northern Rivers, New South Wales and Brisbane/Gold Coast key partner networks of South East Queensland.
Together, they combine over 25 years of advocacy experience with more than 40 years of local knowledge.
Their offering is simple but increasingly rare: a single point of accountability, personalised service, and independent advice grounded in real experience.
Focused on Boots-on-the-Ground & Active Regular Travel, Your premier experienced independent buyers and vendors advocates operate in person and on the ground. Our team travel regularly between key Eastern Seaboard markets, offering a truly mobile and personalised service within Coastal and Hinterland, Metro and Regional, Residential and Commercial property sectors.
Our local specialists are embedded in the market, supported by a trusted network of premium professionals to secure your ideal property when you are seeking to acquire or divest property to own and occupy, invest or operate a commercial enterprise. We are here to assist with strategic oversight and experience, conduct a personalised criteria and property portfolio review and implement best suited advice and action to achieve your goals.
For clients, this means clarity in moments that can often feel overwhelming. Whether buying, selling, negotiating, or planning an investment, their role is not to drive a deal, but to guide decisions with confidence and insight.
Mark Errichiello: Depth of Expertise
Mark Errichiello is a second generation real estate professional with more than 25 years of experience across agency, auctioneering, property management, and both independent buyer’s and vendor’s advocacy.
He has held leadership roles within national franchise networks and built a strong reputation in negotiation, due diligence, and bidding strategy. His experience spans both residential and commercial markets, and he was involved in The Block (Phillip Island 2024), representing Adrian Portelli (LMCT+).
Beyond transactions, Mark has contributed to industry boards, committees, and advocacy groups, reflecting a broader strategic understanding of the property landscape.
Michelle Errichiello: Resilience in Action
Michelle Errichiello brings more than 23 years of experience in real estate operations, trust accounting, and independent buyer’s advocacy, supported by a strong background in high end customer service developed during her time working at one of the Leading 5 Star Hotels of the World.
Her professional expertise, however, is only part of the story.
In 2007, Michelle experienced a life changing workplace accident that resulted in the loss of her right leg. What followed was an extraordinary journey of resilience and determination. She rebuilt her life and went on to represent Australia as a Paralympian.
Michelle became a gold medallist and multiple world record holder in the 100m and 200m T42 sprint events, earned a scholarship with the Australian Institute of Sport, and competed in the 100m final at the London 2012 Paralympic Games.
Today, that elite athlete mindset shapes her approach to real estate. She brings discipline, focus, and composure to every client interaction, particularly in high pressure situations where clarity matters most.
Her ability to combine empathy with precision ensures clients feel supported, informed, and confident throughout the process.
Michael Murray: Local Knowledge That Makes a Difference
Michael Murray adds deep regional expertise to the team, with more than 25 years as an independent buyer’s and vendor’s advocate and over 40 years living and working in the Byron Bay Shire and Northern Rivers area.
His understanding of local planning, zoning, and lifestyle drivers of market activity and sentiment for both Coastal and Hinterland strengthens every stage of the property journey from due diligence to long-term investment strategy.
A Smarter, Calmer Approach
Together, the team offers two flexible service options: full-service independent buyer’s and vendor’s advocacy across the entire transaction, or a hybrid “co-pilot” model for clients who need support at key stages.
It’s a more thoughtful approach – one that prioritises clarity over urgency, and strategy over pressure.
A clearer process. A calmer voice. A stronger strategy.
Originally published by https://www.echo.net.au/issues/4045/
Residential and Commercial Advocacy
Master Advocates + Byron Property Search
Where we serve:
• Victoria: Melbourne (Northern & Western specialists), Metro, Coastal & Regional — Victoria-wide
• New South Wales: Byron Bay, Byron Shire, Northern Rivers, Hinterland & Far North Coast
• Queensland: Brisbane, Gold Coast & South East Queensland (extended partner network)
Want a second opinion before you buy, sell, lease or sign anything?
Book a free initial consultation and we’ll help you clarify the best next step and offerings when it comes to comprehensive independent buyers agent purchase services, sale strategy, negotiation plan, or portfolio position
Websites
www.masteradvocates.com.au
+
www.byronpropertysearch.com.au
Consultation Booking:
https://calendly.com/masteradvocates/