Why we advocate using
a buyers’ advocate.

Buying a house is arguably one of the most significant (and costly) financial decisions of your life. So, it’s not something you want to get wrong. And that’s where a buyers’ advocate (also known as a buyers’ agent) can help. Buyers’ advocates are licensed professionals that specialise in searching, evaluating and negotiating the purchase of a property on your behalf. Basically, we take care of all the stressful tasks associated with buying a house and turn it into a more enjoyable and rewarding experience.

Here’s some of the ways in which we can help you. To find out more about each one, click on the tabs below.

Resource-Full

A complete list of all the buyer resources we have available for you.

MASTER ADVOCATES – REAL ESTATE SERVICES Est. 2014

‘Two generations strong and leadership of Mark and Michelle Errichiello with over 45 years combined real estate experience, Master Advocates strength is our true personal focus to deliver excellence across independent Buyers Advocacy, Vendors Advocacy and Investment Property Management Advisory services.’

Residential and Commercial Owner Occupier and Investment Acquisition and Divestment Portfolio Review and Strategy supported by property data, market analytics, due diligence, Digi 360 Degree Video inspection and narration, written advice and Independent Buyers and Vendors Advocate Licensed Estate Agent written purchase, selling and or leasing appraisals and comparable market analysis, land and zoning reports.

Mark Errichiello 

Director, Co-Founder, Licensed Estate Agent, CEA (REIV), DipPropServ (Agency Mgt), REIA Diploma of Associate (AREI), (MAICD),

Independent Buyers & Vendors Advocate | Investment Property Management Advisor

– Elected REIV Board Member (Real Estate Institute of Victoria) 

– Accredited Member REBAA (Real Estate Buyers Agents Association of Australia) 

– Member PIPA (Property Investment Professionals of Australia) 

Residential and Commercial Advocacy

Master Advocates + Byron Property Search

Your single point of personalised service and accountability – led by Mark & Michelle Errichiello, in collaboration with Michael Murray and the Byron Property Search team—supporting clients across key East Coast markets in residential and commercial property.

Where we serve:

• Victoria: Melbourne (Northern & Western specialists), Metro, Coastal & Regional — Victoria-wide

 • New South Wales: Byron Bay, Byron Shire, Northern Rivers, Hinterland & Far North Coast

 • Queensland: Brisbane, Gold Coast & South East Queensland (extended partner network)

Want a second opinion before you buy, sell, lease or sign anything? 

Book a free initial consultation and we’ll help you clarify the best next step and  offerings when it comes to comprehensive independent buyers agent purchase services, sale strategy, negotiation plan, or portfolio position

Websites

www.masteradvocates.com.au + www.byronpropertysearch.com.au

Affiliate Partners – Byron Property Search

Introducing Hybrid Remote Co-Pilot Support: Strategic Property Guidance, On Demand

 

In today’s property market, timing, information, and execution drive outcomes. Whether you purchase at auction or negotiate a private sale, you face high-pressure decisions where the margin for error is small and the financial stakes are significant.

To address this, Master Advocates is introducing a new service designed for modern buyers: Hybrid Remote Co-Pilot Support.

This flexible, on-demand solution gives you access to professional, licensed, and independent advocacy exactly when it matters most. As a result, you gain expert support without committing to a full end-to-end engagement.

A Smarter Way to Navigate the Market

Traditionally, buyers either engage a full-service advocate or navigate the process alone. However, Hybrid Remote Support bridges that gap.

Instead, you can self-source and shortlist properties while accessing expert guidance at critical stages. This approach allows you to stay in control while benefiting from professional insight, structured strategy, and negotiation expertise.

In other words, it’s like having a Situation Control Room Commander guiding your decisions in real time

Strategic Support Across Every Stage

Hybrid Remote Co-Pilot Support provides clarity and confidence throughout the entire buying journey.

Pre-Purchase Strategy and Budget Alignment

Every successful purchase starts with a clear plan. Therefore, we provide personalised consultations to define your criteria, establish a realistic budget, and align your strategy with current market conditions.

Due Diligence and Market Validation

Before committing, you need reliable data and insights. For this reason, we support you with detailed comparable market analysis, research, and validation.

Additionally, our advice is backed by real-time experience and deep local knowledge across Melbourne, Victoria, and key lifestyle markets such as Byron Bay and the Northern Rivers.

Tailored Negotiation and Bidding Strategy

Each property requires a unique approach. Therefore, we develop a clear and disciplined strategy tailored to your situation.

As a result, you will understand:

  • When to act
  • When to hold
  • When to walk away

Live Auction and Negotiation Execution

This is where Hybrid Remote Support delivers the greatest value.

Through phone, video conferencing, or digital bidding platforms, we guide or manage the process in real time. Consequently, you can make confident decisions under pressure.

This includes:

  • Pre-auction positioning and communication with agents
  • Live bidding strategy and execution
  • Private sale negotiation management
  • Post-auction negotiation where required
  • Guidance through Contract of Sale execution

Furthermore, for clients who prefer a more hands-on approach, we can attend auctions in person through our licensed buyers advocate network.

The decoy bidder in the check coat: Mark Errichiello


The second of our new faces to have a big impact on the day was buyer’s advocate Mark Errichiello, who appeared to have a client keen on securing at least one of the Island Cove Villa properties.

Known as bidder No. 24, he tick-tacked with other bidders on houses 4 and 3 before eventually dropping out of the race.

It was the auction of House 5 when he finally came out on top after fighting off four other bidders, winning Kristian and Mimi’s property for $2.93 million.

At the conclusion of all the auctions, it was revealed his client was actually Portelli.

So, why did a billionaire need someone to buy his home on his behalf?

“Who knows how it would have worked out if he [Portelli] was just there on his own, buying them all?” Errichiello asked. “Others may have competed with him a little bit more vigorously at times.”

 

“Portelli waited until after all five auctions had taken place to make his big reveal. The billionaire stunned the crowd when he revealed, post-auction, that he had bought every home on the show, directly or through his buyer’s agent. He also confirmed that he won’t be returning to bid again next season.”…

Watch: Billionaire bidder Adrian Portelli,  makes a shock announcement as House 5’s secret buyer is revealed

 Source: The Block, Nine Now, The Age, Domain

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