ABOUT MASTER ADVOCATES

Master Advocates first came about when Mark decided he wanted to move away from sales and spend more time doing what he enjoyed – helping people find their perfect family home or investment property.

He applied for a number of jobs as a buyers’ advocate, but because most of his life and career had been in real estate sales, he was either not considered for the roles or recognised as a threat  based on his knowledge and experience.

Finally, he decided that if they weren’t going to hire him, then he would do it himself. (Well, himself plus his wife, Michelle.)

And with that, Master Advocates was born. On 29th May 2014.

The rest, as they say, is history.

From the start, Master Advocates was all about providing outstanding service to a small and select group of clients. Currently we take on about six clients a month, which is pretty much the optimum number, as it allows us to give each of them our utmost levels of care and attention.

Most buyers’ advocates have never done sales or property management, let alone both. And this combination of skills allows us to offer our clients a truly unique service. We can not only find them a house, but we can tell them straight away what kind of renter it will attract, how much it will return and how we can make it more attractive to renters.

But that’s not the only secret weapon we have. We are fortunate indeed to have a  research and due diligence team with of 25+ years’ experience that have worked with builders, developers and real estate agents to develop a formidable skillset. Spending days happily checking building and town planning proposals and council records to see what development proposals are in the pipeline and what’s going on in the neighbourhood. 

And when our research team are not doing all that, they are checking the auction results, sold, passed in and forthcoming and liaising with our real estate networks to seek opportunities in both the On and Off market private sale property listings to try and find the best deals for our clients.

As well as helping a range of clients, from first-time buyers, dream-home owners and upsizers to downsizers, we also work closely with  renovators, builders and property developers, from knock-down re-build, dual occupancy to multi-unit subdivision sites. We source, project manage due diligence and preliminary feasibility  and collaborate with our panel of trusted related industry professionals from  architects, town planners, building and pest inspectors, trades people and builders, manage them throughout the job and make sure the investment property is properly cared for from initial purchase through to re-sale or leasing and property management ready.

Although we assist buyers throughout Metropolitan Melbourne, we specialise particularly in all suburbs north of the Yarra River. Our skills, networks, roots and experience in the North, North West and North East mean we are particularly strong in those areas with a network spanning Australia and direct service across the East Coast.

We are based in Essendon North and have worked here for over 25 years. Consequently, we know many of the agents personally and enjoy good relationships with them. This has proved to be hugely beneficial, as we often get notified of properties before they hit the market or invited to view homes before anyone else. We even get the red-carpet treatment when it comes to negotiating, which can end up saving our clients significant amounts of money.

MASTER ADVOCATES Est. 2014

‘Two generations strong and leadership of Mark and Michelle Errichiello with over 45 years combined real estate experience, Master Advocates strength is our true personal focus to deliver excellence across independent Buyers Advocacy, Vendors Advocacy and Investment Property Management Advisory services.’

Master Advocates Compass & Navigators:
Our affiliate partners support clients across Australia, with a strong specialist presence along the East Coast through a dedicated network of independent advocates. Backed by leading edge prop-tech resources and hands-on experience working with Master Advocates + Byron Property Search.

Independent Buyers & Vendors Advocates | Investment Property Management Advisory

– Elected REIV Board Member (Real Estate Institute of Victoria)

– Accredited Member REBAA (Real Estate Buyers Agents Association of Australia)

– Member PIPA (Property Investment Professionals of Australia)

Residential and Commercial Advocacy

Master Advocates + Byron Property Search

Your single point of personalised service and accountability – led by Mark & Michelle Errichiello, in collaboration with Michael Murray and the Byron Property Search team—supporting clients across key East Coast markets in residential and commercial property.

Locations where we serve:

• Victoria: Melbourne (Northern & Western specialists), Metro, Coastal & Regional — Victoria-wide
• New South Wales: Byron Bay, Byron Shire, Northern Rivers, Hinterland & Far North Coast
• Queensland: Brisbane, Gold Coast & South East Queensland (extended partner networks)

Want a second opinion before you buy, sell, lease or sign anything?
Book a free initial consultation and we’ll help you clarify the best next step and offerings when it comes to comprehensive independent buyers agent purchase services, sale strategy, negotiation plan, or portfolio position.

Having been in the real estate game for over 25 years, we know it inside and out. But most importantly, we love it. And we bring this passion and commitment to every single job we undertake. We pride ourselves on doing our absolute best for every client and treating them with integrity, honesty and total transparency.

And that’s why we guarantee you’ll feel right at home with us.

Websites
www.masteradvocates.com.au + www.byronpropertysearch.com.au

Mark Errichiello

Mark Errichiello

Director, Co-founder Master Advocates, Licensed Estate Agent,
CEA (REIV), Dippropserv (Agency Mgt), REIA Diploma of Associate (AREI), Accredited (REBAA), Elected Director (REIV), (MAICD)

As well as the impressive list of credentials above, Mark is also a second generation real estate agent that has personally operated in real estate since 2000 which included past experience as a Real Estate Auctioneer, Sales Consultant, Senior Property Manager and Franchise Director, within one of Australia’s well established and respected real estate networks, Raine & Horne.

He believes his skills and understanding of real estate and property investment have developed through his years of training in the business. Since 2005, he has invested extensively (along with his wife Michelle,) in property to occupy, renovate and as an investment. He also has a passion for refurbishing and renovating established properties to create added value.

Mark has extensive experience across all sectors of personal property investment, including as a buyer, seller, landlord and tenant. And now celebrating  25+ years in real estate make him the ideal guide and consultant both in buyers’ and vendors’ advocacy and many other aspects of the property market.

When he’s not busy finding you a house, Mark can be found practising Aikido. Aikido is a mind-body discipline founded by Japanese Martial Artist Morihei Ueshiba – Ō Sensei,  that he called the “Art of Peace”. 

Mark’s Qualifications:

Michelle Errichiello PLY

Australian Paralympian, Director (OIEC), Co-founder, Licensed Estate Agent, CEA (REIV), Accredited (REBAA)

Michelle is an experienced Real Estate Agent, specialising in Trust Account Management, Buyers’ Advocacy and Property Management.

The “carpenter’s daughter”, raised with an understanding of property and tools of the trade, materials and craftsmanship, her father who was a carpenter and cabinet maker, often allowed Michelle to follow him on site and in his workshop, which helped her develop an  appreciation of quality construction, long before she stepped into a career in real estate. 

Michelle is the driving force behind the operation of Master Advocates and possesses a vast amount of life and business experience.

Starting in real estate in 2002, Michelle began in Administration and Trust Account Management, before expanding into Property Management and Buyers’ Advocacy. She successfully completed her Certificate IV in Property Services and after operating as Franchise Director within a well established Australian Real Estate Power Brand, Michelle went into business with her husband Mark and became the innovative Co-founder and Officer In Effective Control of Master Advocates, established in 2014. 

Michelle brings more than 23 years of real estate operational strength and discipline to the client experience as a Licensed Estate Agent, underpinned by a strong foundation in high-level customer service developed during her time working at one of the Leading 5 Star Hotels of the World. 

Her professional capability is matched by an extraordinary personal story of resilience, Following a life-changing workplace accident in 2007 that resulted in the traumatic amputation of her right leg, Michelle rebuilt, redefined and rose to represent Australia as a Paralympian. A Gold Medallist who broke multiple world records in the 100m and 200m sprints, a Pride of Australia Courage Award recipient, and an Australian Institute of Sport scholarship holder, she competed in the T42 100m Final at the London 2012 Paralympic Games – bringing a mindset grounded in resilience, preparation and execution to every client engagement.

Michelle’s Qualifications:

  • Certificate IV in Property Services – Real Estate Licensed Individual Estate Agent (Licence No. 084572L) and Company (Licence No. 076290L)
  • Mutual Recognition Real Estate Agent Class 1 Licence New South Wales
  • Proud Member, (REIV), (Real Estate Institute of Victoria)
    Certified Estate Agent, (REIV)
  • Accredited Member
    (REBAA), (Real Estate Buyers’ Agents Association of Australia)
  • Member (PIPA) Property Investment Professionals of Australia
  • Real Estate Trust Account Management
  • Senior Property Manager
  • Buyers’ Advocate
  • Public & Motivational Speaker

Mark's Awards and Accolades:

Michelle's Awards and Accolades:

Michael Murray

CEA (REIV), Dippropserv (Agency Mgt), REIA Diploma of Associate (AREI), Accredited (REBAA), Elected Director (REIV), (MAICD)​

Michael Murray is the principal of Byron Property Search. It is based in Byron Bay and serves as a buyer’s agent for the NSW Northern Rivers region. Come to us for advice when looking for property in Byron Bay or the Northern Rivers. Whether buying or thinking of selling, we also provide a Vendor’s Advocacy service. It pays to have an experienced professional in your corner. Michael Murray has over 25 years of experience as a buyer’s agent and 40 years of experience living and working in this region. He has deep local knowledge and hundreds of satisfied clients. Michael loves to talk about property in the Northern Rivers. 

 

His understanding of local planning, zoning, and lifestyle drivers of market activity and sentiment for both Coastal and Hinterland strengthens every stage of the property journey from due diligence to long-term investment strategy.

Together, the team offers two flexible service options: full-service independent buyer’s and vendor’s advocacy across the entire transaction, or a hybrid “co-pilot” model for clients who need support at key stages.

It’s a more thoughtful approach – one that prioritises clarity over urgency, and strategy over pressure.

A clearer process. A calmer voice. A stronger strategy.

A Calmer Way to Navigate Property – From Melbourne to Byron Bay and Beyond

Independent advocacy. Strategic clarity. Calm transaction leadership.

Property decisions don’t just come down to timing, they require judgement. In a fast-moving market shaped by pressure and competing interests, that clarity can be difficult to find.

That’s why a more considered, strategic approach is gaining momentum across the East Coast, particularly in lifestyle markets like Byron Bay and the Northern Rivers, where emotional and financial decisions often intersect.

At the centre of this shift is the growing demand for independent buyer’s and vendor’s advocates and professionals who represent the client, not the transaction.

A Partnership Built on Experience

This philosophy underpins the collaboration between Byron Property Search and Master Advocates.

The decoy bidder in the check coat: Mark Errichiello


The second of our new faces to have a big impact on the day was buyer’s advocate Mark Errichiello, who appeared to have a client keen on securing at least one of the Island Cove Villa properties.

Known as bidder No. 24, he tick-tacked with other bidders on houses 4 and 3 before eventually dropping out of the race.

It was the auction of House 5 when he finally came out on top after fighting off four other bidders, winning Kristian and Mimi’s property for $2.93 million.

At the conclusion of all the auctions, it was revealed his client was actually Portelli.

So, why did a billionaire need someone to buy his home on his behalf?

“Who knows how it would have worked out if he [Portelli] was just there on his own, buying them all?” Errichiello asked. “Others may have competed with him a little bit more vigorously at times.”

 

“Portelli waited until after all five auctions had taken place to make his big reveal. The billionaire stunned the crowd when he revealed, post-auction, that he had bought every home on the show, directly or through his buyer’s agent. He also confirmed that he won’t be returning to bid again next season.”…

Watch: Billionaire bidder Adrian Portelli,  makes a shock announcement as House 5’s secret buyer is revealed

 Source: The Block, Nine Now, The Age, Domain

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