Master Advocates first came about when Mark decided he wanted to move away from sales and spend more time doing what he enjoyed – helping people find their perfect family home or investment property.

He applied for a number of jobs as a buyers’ advocate, but because most of his life and career had been in real estate sales, he was either not considered for the roles or recognised as a threat  based on his knowledge and experience.

Finally, he decided that if they weren’t going to hire him, then he would do it himself. (Well, himself plus his wife, Michelle.)

And with that, Master Advocates was born. On 29th May 2014.

The rest, as they say, is history.

From the start, Master Advocates was all about providing outstanding service to a small and select group of clients. Currently we take on about six clients a month, which is pretty much the optimum number, as it allows us to give each of them our utmost levels of care and attention.

Most buyers’ advocates have never done sales or property management, let alone both. And this combination of skills allows us to offer our clients a truly unique service. We can not only find them a house, but we can tell them straight away what kind of renter it will attract, how much it will return and how we can make it more attractive to renters.

But that’s not the only secret weapon we have. We are fortunate indeed to have a  research and due diligence team with of 25+ years’ experience that have worked with builders, developers and real estate agents to develop a formidable skillset. Spending days happily checking building and town planning proposals and council records to see what development proposals are in the pipeline and what’s going on in the neighbourhood. 

And when our research team are not doing all that, they are checking the auction results, sold, passed in and forthcoming and liaising with our real estate networks to seek opportunities in both the On and Off market private sale property listings to try and find the best deals for our clients.

As well as helping a range of clients, from first-time buyers, dream-home owners and upsizers to downsizers, we also work closely with investors and assist them with renovations, refurbishments and multi unit subdivisions. We can source architects, town planners, tradies and builders, manage them throughout the job and make sure the investment property is properly cared for and maintained.

Although we assist buyers throughout Metropolitan Melbourne, we specialise particularly in all suburbs north of the Yarra. Our skills, networks, roots and experience in the North, North West and North East mean we are particularly strong in those areas.

We are based in Essendon North and have worked here for over 21 years. Consequently, we know many of the agents personally and enjoy good relationships with them. This has proved to be hugely beneficial, as we often get notified of properties before they hit the market or invited to view homes before anyone else. We even get the red-carpet treatment when it comes to negotiating, which can end up saving our clients significant amounts of money.

Having been in the real estate game for over 21 years, we know it inside and out. But most importantly, we love it. And we bring this passion and commitment to every single job we undertake. We pride ourselves on doing our absolute best for every client and treating them with integrity, honesty and total transparency.

And that’s why we guarantee you’ll feel right at home with us.

Mark Errichiello

Mark Errichiello

Director, Co-founder Master Advocates, Licensed Estate Agent,
CEA (REIV), Dippropserv (Agency Mgt), Accredited (REBAA), Board of Directors (REIV)

As well as the impressive list of credentials above, Mark is also a second generation real estate agent that has personally operated in real estate since 2000 which included past experience as a Real Estate Auctioneer, Sales Consultant, Senior Property Manager and Franchise Director within one of Australia’s well established and respected real estate networks.

He believes his skills and understanding of real estate and property investment have developed through his years of training in the business. Since 2005, he has invested extensively (along with his wife Michelle,) in property to occupy, renovate and as an investment. He also has a passion for refurbishing and renovating established properties to create added value.

Mark has extensive experience across all sectors of personal property investment, including as a buyer, seller, landlord and tenant. And this 23+ years in real estate make him the ideal guide and consultant both in buyers and vendors advocacy and many other aspects of the property market.

When he’s not busy finding you a house, Mark can be found practising Aikido. Aikido is a mind-body discipline founded by Japanese Martial Artist Morihei Ueshiba – Ō Sensei,  that he called the “Art of Peace”.

Mark’s Qualifications:

Michelle Errichiello

Australian Paralympian, Director (OIEC), Co-founder, Licensed Estate Agent, CEA (REIV), Accredited (REBAA)

Michelle is an experienced Real Estate Agent, specialising in Trust Account Management, Buyers’ Advocacy and Property Management.

She is the driving force behind the operation of Master Advocates and brings with her a vast amount of life and business experience. She has a high level of dedication to customer service, which she learned whilst working at one of the Leading 5 Star Hotels of the World.

Starting in real estate in 2002, Michelle began in Administration and Trust Account Management, before expanding into Property Management and Buyers’ Advocacy. She successfully completed her Certificate IV in Property Services and is currently completing Certificate IV in Leadership and Real Estate Property Management.

Michelle is a Paralympian who represented Australia in the 100 metres at the 2012 Paralympic Games. So she’ll be the one chasing down agents on your behalf.

Michelle’s Qualifications:

  • Certificate IV in Property Services – Real Estate Licensed Individual Estate Agent (Licence No. 084572L) and Company (Licence No. 076290L)
  • Proud Member, (REIV), (Real Estate Institute of Victoria)
    Certified Estate Agent, (REIV)
  • Accredited Member
    (REBAA), (Real Estate Buyers’ Agents Association of Australia)
  • Member (PIPA) Property Investment Professionals of Australia
  • Real Estate Trust Account Management
  • Senior Property Manager
  • Buyers’ Advocate
  • Public & Motivational Speaker

Mark's Awards and Accolades

  • REIV Awards for Excellence – 2021, 2022 & 2023 Finalist Buyers’ Agent of the Year
  • (REBAA) Victorian State Representative 2020-2023
  • (REIV) Buyers Agents Chapter Committee and  Members Council Delegate 2014-2023
  • Essendon North Village Traders Association: Area Representing 165 Traders – Service as Chairman, Treasurer and Secretary 2018-2023
  • BNI (Business Network International): Leadership Team – Service as President, Vice President, New Member Mentor and Membership Committee 2014-2021
  • Elected to the REIV Board of Directors 2023
  • Real Estate Institute of Victoria – Board & CEO

Michelle's Awards and Accolades

  • Paralympic World Record 100m & 200m T42 Sprint 2009, 2010
  • Australian Institute of Sport Athletics Scholarship
  • Victorian Institute of Sport Athletics Scholarship
  • Australian Paralympian 2012
  • Herald Sun Pride of Australia Medal 2010 – Courage
  • Outstanding Office Support Victoria 2018

Our Journey